By John Glenday

VisitBritain has mounted its first lesbian, gay, bisexual and transgender marketing campaign in four years with a ‘Love is GREAT’ promotion targeting US travellers.

Running across a range of print, digital and social media channels the campaign has been devised by Out Now, the global LGBT marketing communications agency, which is opening a new US office later in the year.

Marrying key British products whilst celebrating equality and love the promotion will offer one lucky couple the chance to attend UK Pride events this summer with adverts running in Passport, Instinct, Curve magazines, Out There, Advocate.com, Huffington Post, LGBTQ Nation and Out.travel. Read full story ›

Source: The Drum