By Minda Smiley

It turns out that food companies aren’t the only ones touting their gluten-free, preservative-free products in an effort to appeal to changing consumer tastes. Vitamin maker Sundown Naturals is the latest brand to shout about its healthy offerings with a campaign created by Droga5 called ‘Shmorange’ that promotes its vitamins sans gluten, dairy or artificial flavors.

In four spots, the brand plays off of its signature orange bottles by describing its vitamins as “shmorange,” a made-up word that means “to contain no gluten, dairy or artificial flavors.”

The humorous videos feature a Sundown Naturals spokesperson as he tries to gather excitement for Read full story ›

Source: The Drum