India has more than 30 over-the-top video brands, but there will now be one less after Hong Kong-based Viu has announced that it is exiting the market.
According to the Economic Times, employees at the company told the publication that “Arun Prakash, chief strategy officer of Viu told the employees that the company has decided to fold India operations.”
The Indian OTT market is incredibly competitive, with global players like Netflix and Amazon vying for audiences from local leaders like Hotstar. According to RedSeer, data from 2019 revealed Hotstar had over 300m users, Amazon Prime had 13m Read full story ›
Source: The Drum
Industry News