Touted as one of the world’s richest leagues, Vivo Indian Premier League (IPL) is set to begin today. The tournament provides brands an opportunity to associate themselves with each team and leverage their popularity to sell their products.
IPL has already signed Tata Motors as the official partner for three years. VIVO has retained the title sponsorship for IPL 2018-22 with a record figure. They bid Rs 2,199 Crores, a 554% increase over the previous contract. Meanwhile, Star India bagged IPL media rights for a record $2.55bn.
Here’s the list of who are the principal partners Read full story ›
Source: The Drum
Industry News