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Vivo retains Indian Premier League's title sponsorship

on Jun 27, 2017 | 0 comments

By Taruka Srivastav

Chinese smartphone makers are on a roll in India, with earlier reports about how China toppled the Indian smartphone makers with strategic innovation and marketing.

Vivo, a Chinese technology company has retained the Indian Premiere League (IPL) title rights for a five-year deal as tweeted by IPL, outbidding Oppo. Oppo is the principal sponsor for the Indian Cricket team. Vivo bid Rs.2,199 Crores, a whooping 554% increase over the previous contract. The renewed title sponsorship contract begins August 1 and ends on July 31, 2022.

When Vivo signed the deal for 2016 Read full story ›

Source: The Drum