According to Millward Brown’s 10th annual list of the world’s most valuable brands, Vodafone’s value has grown by 23% to $38.4m since 2010 and is up by 6% on last year. The brand ranks at number 23 on the global list of the 100 most valuable brands.
After launching its 4G service in 2013, the brand expanded its retail footprint last year by adding an additional 150 stores in an effort to catch up with rival EE on the high street.
Shortly after it launched a promotional partnership with Netflix, offering customers a free six-month trial to the movie and Read full story ›
Source: Marketing Week
Industry News
