Advances in voice search, 3D modelling and chatbots have been identified as 2017’s most significant e-commerce trends in a new whitepaper from Magneto and Lab.
Tom Head, sales and marketing director at Lab, believes that voice searching has taken a huge step forward this year with the launch of Amazon Echo and Google Home. He said: “Recent research by Comscore suggested that, by 2020, 50% of all online searches will be voice searches. Google have categorized different situations in which people use voice search, such as ‘want-to-know’ moments and ‘want-to-buy’ moments, collectively calling these micro-moments. A good Read full story ›
Source: The Drum
Industry News