By Ishbel Macleod

Volvic has signed a three year partnership with Tough Mudder, in a deal brokered by MEC Access.

The 2014 activation, worth £550,000, aims to drive awareness and engagement of the ‘Volcanicity’ concept across the UK, and will be activated on Facebook by We Are Social, who have created a bespoke #GotTheBottle app which will showcase fans’ best Tough Mudder moments.

The partnership will be brought to life before, during and after the events with a nationwide ‘Have you got the bottle?’ 360 degree marketing campaign, covering print and digital advertising as well as on-pack promotion.

Al Strang, Volvic brand lead, said: “Volvic Read full story ›

Source: The Drum