With Euro 2016 just 10 days away a number brands are continuing to tap into the growing sense of patriotism sweeping Europe for their marketing campaigns, including Swedish car maker Volvo which has chosen to tell the origin story of one of the country’s most iconic athletes, Zlatan Ibrahimovic.
Celebrating the independent mind and those who think differently, Volvo has centered in on the uncompromising Swedish striker who will captain his country at Euro 2016.
The Made by Sweden ‘Prologue’ ad promotes Volvo’s V90 car while focusing on a solitary Zlatan as he discusses his turbulent Read full story ›
Source: The Drum
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