Volvo Cars has revamped its brand positioning in a bid to move into a more premium space and launched a TV campaign for its current XC60 model.
The Swell film introduces some of the pillars that will underpin Volvo’s new positioning, which include ambition, simplicity, authenticity and Swedishness.
The ad – the first to come out of the Volvo Kreativ Studio, and the first work by Grey London since its appointment as lead creative agency last year – urges the viewer to ‘seek feeling’ in a bid dramatise Volvo’s ethos of being ‘human-centric’.
Hollie Newton, global creative director at Grey London, Read full story ›
Source: The Drum
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