By Thomas Hobbs

Earlier this month as part of the new vision, Volvo launched an emotive ad that showed images of people in car crashes as a young girl says it seems as though car brands produce vehicles for racing tracks “instead of city streets”.

And as part of this ongoing strategy, its newer models such as the Volvo XC90 feature run-off road protection technology in their seating and automatic breaking if the driver turns in front of an oncoming car.

Volvo has also extended its safety-focussed product portfolio beyond cars, a move Andersson says will “only accelerate” in 2016. Last year, the Swedish car Read full story ›

Source: Marketing Week