By Seb Joseph

The Electoral Commission has roped in Facebook to convince young people to vote in the upcoming General Election in a bid to curb an ageing and plummeting electorate.

Young people are becoming less of a political force in the UK due to the decline in registered voters, which fell by 920,000 in the 10 months to December. The Electoral Commission, wary of the British electorate’s gradual skew toward older voters, is looking to tap Facebook’s core young user base for potential voters in a nationwide push.

Buoyed by the Scottish Referendum’s topicality among younger voters, voting chiefs have devised a campaign to Read full story ›

Source: The Drum