Since trading evolved into the art of business, companies have fashioned their history and ethos into a story that customers can follow. Yet, while the rise of influencer marketing proves itself as a great way to market a product in the technological era, brands’ personality is getting left behind.
We asked our Drum Network agency members,”as influencer marketing becomes a popular choice of promotion, the product becomes an accessory of the person in the spotlight. Should influencers be given creative freedom to advertise a product or does being the main feature write a better story for a brand?”
Following on from <a target=_blank Read full story ›
Source: The Drum
Industry News