We use language every day, but sometimes our choice of words adds more uncertainty to a situation than it clarifies.
The common use of the word ‘authentic’ now ironically makes a paradox of the sentence its used in, and the expression ‘digital nomad’, once poetically descriptive, has completely stolen the objective of inventive commentary.
The Drum Network asked its members the following question: “What do you think is the worst business jargon, where complex words hide lack of knowledge, are intended to confuse, or are simply meaningless?”
Here’s what they had to say:
Max Meres, editorial executive, Caliber
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Source: The Drum
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