By Dave Meeker

Marketers have more channels that enable brand engagement than ever before. As both consumers and marketers know, virtual, augmented, and mixed reality have already begun to transform our world.

Whilst these new digital experiences are making life more interesting, this new world is also creating confusion and apprehension for brands. They are struggling to justify the cost and untangle the complexity without a way to measure effectiveness — and account for the changes that will impact the market in the next few years.

As we all know, virtual reality has traction. But like all new media formats, marketers need to Read full story ›

Source: The Drum