By Gillian West
W.L. Gore & Associates has selected Porter Novelli to handle its UK-wide PR programme for its Gore-Tex and Windstopper garments.
The five-figure contract will be managed out of Porter Novelli’s Edinburgh office who will work with Porter Novelli London and F&H Porter Novelli in Munich on the UK-wide account.
“Porter Novelli demonstrated both in depth understanding and a creative approach that really impressed the team at Gore. We know that a business of this calibre can make a difference to our PR and we are really excited about working with them,” said Anna McNamara, marketing communications at Gore.
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Source: The Drum