By Naomi Taylor

Wagamama is set to launch its latest youth campaign Katsumama, with London based creative agency Mox.

Mox has created a student strong, social campaign to coincide with National Katsu Curry Day and freshers’ week. The campaign aims to engage students throughout the week with a bold and playful video featuring Wagamama’s new figurehead ‘Katsumama’.

Katsumama is offering students who have hit freedom too hard her Ultimate Hangover Cure giveaway, playing into the hands of freshers. Mox wanted to create a character for Wagamama; one who can own their conversations with students and put Read full story ›

Source: The Drum