Waitrose & Partners has parked the concept of a hero Christmas film this year and opted for a series of six 30-second spots.
The series, created by Waitrose & Partners’ long-term agency Adam&Eve/DDB, is a light-hearted take on the role food plays during the rituals and traditions of Christmas. Central to the campaign is the idea that the festive season is about enjoying great quality food with the people that matter most.
Each ad in the series features a familiar festive scenario, and shows people doing whatever it takes to get to Waitrose food as quickly as possible. Read full story ›
Source: The Drum
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