According to Kantar Worldpanel’s latest grocery share figures, published today for the 12 weeks ending 19 July 2015, Pick Your Own Offers has accelerated growth at Waitrose by 3.0 per cent.
Its market share has consequently benefitted, rising to 5.0 per cent, an increase of 0.1 percentage points compared with last year.
Pick Your Own Offers was hailed a game-changing alternative to the mass discounting employed by the Big Four supermarkets when it launched at the start of June.
The strategy used by Tesco, Asda, Sainsbury’s et al recently came under fire from the Competition and Markets Authority, claiming they all use Read full story ›
Source: The Drum
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