By Rick Lamb

In a move seemingly designed to combat the threat of Amazon in the Grocery and Home Shopping space, Walmart announced yesterday (23 August) that they’re partnering with Google to power the Google Express service available via Google Home. While it potentially secures the fulfilment of orders to the growing numbers of people using voice search to purchase, it throws up interesting questions about the approach of brands to being ready for the era of the digital personal assistant.

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Source: The Drum