By John Glenday

Walmart is redoubling its efforts to attract all important Christmas dollars with the launch of its ‘Rock This Christmas’ TV campaign which depicts children excitedly unwrapping toys on Christmas morning as their parents celebrate the great deals – all to the tune of ‘Whoomp There It Is’ by Tag Team.

The promotional push will be accompanied by an expanded product range in-store and online; expediting shipping on millions of items to just two days free of charge and an improved store experience with the recruitment of dedicated holiday helpers.

The supermarket giant claims to have tripled the number Read full story ›

Source: The Drum