By John Glenday

Warner Bros is to review its marketing strategy for upcoming disaster flick San Andreas, which depicts a magnitude 9 earthquake destroying San Francisco, in the wake of the real life disaster in Nepal.

Conscious of sensitivities surrounding the timing of the release, scheduled for 29 May, the studio will revise its planned publicity material by incorporating advice on how people can contribute to the ongoing humanitarian effort in the South Asian state.

A public service campaign offering advice on tips on what to do in the event of a natural disaster will also be brought forward with parent company Time Warner matching Read full story ›

Source: The Drum