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Waypoint Predictor: branding, marketing services, growth hacking, ways of working, data and behavior

on Dec 22, 2016 | 0 comments

By Richard Draycott

Sharon Whale

Earlier this week The Drum and Waypoint Partners launched the Waypoint Predictor in which a number of agency leaders from a range of agency and business types outlined what they thought was going to be happening in their sector in 2017.

In this final part we look at agency/client ways of working, data and customer behaviour, growth hacking, branding and marketing services.

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Agency/Client Ways of Working & In-house: Sharon Whale, chief executive officer, OLIVER Group UK

As big brand clients take increasing control of their marketing capabilities – take PepsiCo, Goldman Sachs, and Time.inc, and Read full story ›

Source: The Drum