SABMiller’s global marketing manager Natalie Wills has said the beverage company is “not a bank” when it comes to negotiating music partnerships, with musicians often asking the company for large amounts of money due to its size.
Speaking at a Mixcloud event in London, Wills said SABMiller, which owns beer brands Grolsch and Peroni, consequently chooses to team up with artists for events outside the UK market.
“Because we are SABMiller global, a million-pound company, we get asked for huge amounts and I think if we were to do an event in Paraguay, for example, it would probably cost us a 24th Read full story ›
Source: The Drum
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