By Shawn Lim

Australian wine brand 19 Crimes trendjacked the Brexit conversation last week during the UK general election, contrasting the elections and plans for Brexit against Australia’s convict past.

Two ads, created by Wunderman Thompson, were published next to Brexit stories in various mastheads across UK & Australia.

The ads, which said ‘We Didn’t Want to Leave Europe Either’, leveraged on Australia’s history of convict transportation from Europe in the 1800s. It is a play on the UK campaign headline ‘You Got a Vote, We Got a Boat’,

The ads appeared in the Herald Sun, Courier Mail and Daily Telegraph.

“With the UK election Read full story ›

Source: The Drum