The nature of the relationship between media owners and media buyers will need to continue to change in the evolving new media sector, according to Nick Theakstone, GroupM’s new global chief investment officer.
Speaking to The Drum after the news of his new role broke, stepping up from chief executive of Group M for EMEA, Theakstone explained the need for the creation of the role to meet the needs of the ever-transforming media marketplace and advertisers.
This is the latest installment of change to have taken place within the WPP-owned media group that has also seen the consolidation Read full story ›
Source: The Drum
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