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‘We must get our mix of marketing right’ admits Tesco as sales decline slows

on Jun 26, 2015 | 0 comments

By Thomas Hobbs

In the same period a year ago, UK sales dropped by 4%. The result also marks a slender improvement on Tesco’s fourth quarter, where LFL sales fell at a rate of 1.7%, with the -1.3% decline also beating analysts’ forecasts of anything up to -3%.

Lewis, speaking to Marketing Week in a press call this morning, insisted that despite improving brand health scores, Tesco still has “a long way to go”.

Tesco saw sales volumes rise by 1.4% – the second consecutive quarter of growth – and transactions up 1.3% over its first quarter. Lewis said that it also added 180,000 new Read full story ›

Source: Marketing Week