“In a category where purchase and consumption generally happen within 30 minutes of each other we get very rapid and real-time customer ‘feedback’,” Nick Dutch, head of digital at Domino’s Pizza UK says, stating why Twitter is the most important channel for the brand.
“Whilst volume is high on Facebook that tends to stay relatively contained whereas a great response or a poor one really can travel on Twitter.”
As one of the judges for this year’s Social Buzz Awards, in association with iomart, Dutch says that a good entry should avoid using the word ‘engagement’, admitting “I don’t know what it Read full story ›
Source: The Drum
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