AOL launched its online women’s platform, Makers, in the UK this week, with contributors including musician Annie Lennox, Everyday Sexism founder Laura Bates and Jude Kelly, artistic director of the Southbank Centre.
Speaking with The Drum at an event to launch Makers in the UK during Advertising Week, Allie Kline, chief marketing officer at AOL, said the company’s focus is to scale the platform around the world through ‘authentic’ brand partnerships.
What challenges have you faced in launching the Makers brand in the UK, and what learnings have you taken from the US?
Makers has been one of the most celebrated brands Read full story ›
Source: The Drum
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