Alicia Tillman, global chief marketing officer of SAP, tells The Drum how she’s rewriting her 2020 strategy in the eye of the coronavirus, which has pushed the company to cancel four large events in March alone.
SAP put out a blanket ban on all in-person events for the month on 3 March, “out of an abundance of caution related to the transmission of Covid-19”.
The company was due to host Qualtrics’ X4 Summit in Salt Lake City last week (10-12 March), expecting 16,000 people to attend. Additionally, it was set to produce two other proprietary events in Orlando and Las Read full story ›
Source: The Drum
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