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‘We’ve lost 1 million customers’: Lovehoney talks SafeSearch, censorship and sales

on Aug 9, 2022 | 0 comments

By Amy Houston

Sexual wellness brand Lovehoney has been embroiled in a long-term conflict with Google and Instagram because stringent search and ad policies hinder its marketing efforts and hide its website. Lovehoney’s head of sexual empowerment Johanna Rief tells The Drum how it is fighting back.

In 2021 Google made changes to its SafeSearch feature that, according to the corporation, “help filter out explicit content in search results.”

Due to this ‘explicit’ restriction, Lovehoney estimates that it has now lost close to 1 million customers. “It is just another example of big tech treating sexuality as something that is sinful,” says Rief, Read full story ›

Source: The Drum