By Kyle O'Brien

With traditional funding sources such as venture capital and hedge funds reportedly on the wane, startups have never been more likely to be the acquisition target of brands operating in more traditional industry verticals, as they seek to transition with the times, and consumers’ lifestyles.

However, while there is not a shadow of a doubt that digital is at the core of the contemporary society, many brands, agencies and media owners are still uncertain over how best to engage, satisfy and maintain audience attention, especially as media consumption becomes fragmented across any number of screens.

Hence the eagerness to seek the Read full story ›

Source: The Drum