By Matt Turner

The return of Game of Thrones is one of the most anticipated TV events of each year, and with the seventh series having recently started, London-based agency Latitude decided to research trends with fans searching online for details related to the show in an attempt to identify some correlations and discover what viewers were most interested in.

Fancy Dress

As far as costume-related search trends are concerned, Daenerys Targaryen is the most popular female character to dress-up as by quite a distance.

Unsurprisingly, Jon Snow was the most preferred male costume. As a result, Latitude looked towards developing a hypothetical Read full story ›

Source: The Drum