By Sarah Vizard

An eMarketer released earlier this week forecast that Instagram’s mobile ad revenue will hit $595m this year and will more than quadruple over the next two years to reach $2.81bn in 2017. That would make its mobile display ad business bigger than both Twitter and Google in the US.

That growth is driven not only by Instagram opening up its platform to all brands through a planned self-service platform but also by there is growing interest from marketers. They are attracted by Instagram’s reach – it has more than 300 million users worldwide and 14 million in the UK Read full story ›

Source: Marketing Week