By Sam Bradley

For The Drum magazine’s February issue, we head to China to find out from marketers there what lessons can be learned and what the year ahead holds in store for the world’s most populous country.

Susana Tsui, group chief executive officer, Dentsu Aegis Network China

Creativity still trumps all. In China, creativity and technology are fused together like nuts and bolts that hold a campaign in place.

This has enabled Chinese marketers to seize opportunities faster and given them the courage to try new ideas and drive huge results – especially in the e-commerce space.

China’s e-commerce Read full story ›

Source: The Drum