By Leonie Roderick

A month after revealing plans to monetise its messenger app, Facebook has introduced “M”.

The feature is aimed at making customers’ lives easier, with “M” being able to complete tasks like buy items, deliver gifts and book travel tickets.

Perhaps the most unique aspect is that “M” isn’t supported by artificial intelligence. Facebook is employing real people to help answer people’s requests, with plans to teach the technology how to handle them automatically in future.

While the feature is still in early beta-testing, “M” could represent a huge opportunity for brands who are willing to take a punt.

“Imagine being able to Read full story ›

Source: Marketing Week