By Shawn Lim

Having recently launched ‘Pandamart’ and ‘Pandanow’ to offer on-demand delivery services, Foodpanda has identified the need to be present across offline moments where consumers usually make their purchase decisions.

In addition, it has invested in digital out-of-home (DOOH) media across South East Asia as it aims to deal with the huge competition among daily use apps like Grab, which are moving towards becoming super-apps.

Now, Foodpanda has begun a pilot with blockchain platform Aqilliz and ad tech company Moving Walls to facilitate what it claims to be the “world’s first blockchain-powered digital out of home (DOOH)”.

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Source: The Drum