By Ben Rubenstein

For many years, the idea of delivering robust personalization and relevance was aspirational, causing some marketers to pause. The recent Google I/O conference told us that it’s time for those who hesitated to take another look.

Google focused on artificial intelligence (AI), moving on from the mobile-first mentality. Whether it be through text, voice, or visual input, Google’s strategy hinges on knowing everything it can at that exact moment for providing maximum context to the user. Simply put, enabling marketers to meet users where they are and with context to most accurately provide value.

Understanding where Read full story ›

Source: The Drum