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What happened to our appetite for fake meat? And what are brands doing about it?

on Feb 19, 2024 | 0 comments

By Audrey Kemp

Only a few years ago, everyone was biting into garden burgers and plant-based hot dogs. Now, the trend seems to have lost its sizzle. So, what happened? As part of The Drum’s Food & Drink Focus, we look at what’s cooking in the alternative protein sector.

Not long ago, plant-based meat alternatives were hailed as a revolutionary food force and a potential bulwark against the climate crisis.

Despite this garden burger buzz, however, the sector seems to be facing a notable slump. Beyond Meat, a leader in the sector, laid off 19% of its workforce last fall amid declining sales, Read full story ›

Source: The Drum