By Adam Ward

The gaming industry is full of sweaty, overweight and basement dwelling males, right. Not any more.

For the last three years I’ve been looking into how influencer marketing should be seen as an incredible performance tool.

The research I was conducting in this space highlighted that the gaming industry (online & mobile specifically) was the Holy Grail of influencer based performance marketing.

What was even better was that beyond the Dorito dust and energy drinks, it is easily translatable to the majority of industries that are look to drive trackable ROI and growth from influencer campaigns.

Unlike the more generalist vlogger – gamers Read full story ›

Source: The Drum