By Drum Network

Over the course of the coronavirus health crisis we have experienced a seismic shift in the way we work, socialise, shop, relax and engage.

Brands have never had a more crucial role to play in our lives, offering guidance, hope, safety and distraction. As such, there has never been a more relevant time to measure which brands the public connect with and the nature of this connection.

Most Connected Brands (MCB) is the only study that measures the strength of these brand relationships based on the views of the public, rather than a hidden algorithm or a panel of industry experts. Consumers Read full story ›

Source: The Drum