By Jon King

The launch of promoted posts and pins on Instagram and Pinterest has seen an explosion of interest from marketers. For brands, the value of visual social media via mobile is obvious – a single image will take up the full screen of a mobile phone, and thus capture a user’s attention in a way that mobile banner ads (taking up only a fraction of the screen) cannot. These platforms therefore offer a great opportunity for engagement with a hard-to-reach younger demographic.

However, too many advertisers are approaching these image-led networks as very similar propositions. In fact, they are different on a Read full story ›

Source: The Drum