By Ian Miller

Martin Sorrell’s step down, should be good news for WPP clients….only it won’t be.

The FTSE’s highest paid CEO was the founder and driving force of the most formidable and competitive holding company.

His intellect, edge and energy created a coherence and control that allowed WPP to often out compete the other big networks…often through going to CEO to CEO.

This top down approach allowed WPP to power play their way to big wins and vice-like contractual influence over clients business.

If often enabled WPP to paper over the cracks of their agency mix….

Agencies are not factories…bought Read full story ›

Source: The Drum