GPs should look to Ocado’s online delivery slot selection model when creating appointments for patients, according to Ogilvy vice-chairman Rory Sutherland, who said that doing so would improve access to surgeries and “hit the sweet spot” between technology, psychology and economics.
Speaking to The Drum Sutherland said that as technology advances business should look to combine this with behavioural insights to create “choice architecture” or choices people didn’t realise they had, to improve services.
“If you applied the Ocado Green Man mechanism, which is incentivisation to choose the most efficient appointment without any financial incentive being deployed, and you took that approach Read full story ›
Source: The Drum
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