By Seb Joseph

Twitter advertisers using Google’s Doubleclick will now be able to measure when conversions result from views and other actions on the micro-blogging site, signalling a major step in its bid to get a fuller understanding of how its ads are served on mobile.

The company was tightlipped on whether it would track impressions or just clicks though chief executive Dick Costolo billed it as a “new attribution model” within the ad exchange. That could point to the anonymous use of Twitter profiles to track conversions, an issue Costolo teased when he told analysts yesterday evening that “Doubleclick is Read full story ›

Source: The Drum