By The Drum Reporters

For Mark Read’s WPP recovery plan to succeed, he will need to unite two parties behind his vision – the company’s shareholders and its staff. Since his strategy involves laying off some 3,500 of the latter, that task will be a formidable one.

A 4% boost to WPP’s share price in the wake of Read addressing investors this week suggests he’s got the backing of the market – for now. But within WPP’s own walls, the plan to turn the holding company into a ‘creative transformation’ business has met with a more restrained reception.

“We were relieved,” says one ad Read full story ›

Source: The Drum