By Diane Young

According to WPP boss Sir Martin Sorrell, agency consolidation “has got to happen” and if anyone should know it’s him.

He made the statement in reference to the need for agencies to show client procurement departments that they are making the absolute most of the budgets they are provided, leaving little room for any ‘fat’.

It’s likely that we will see a lot of merger and acquisition activity completed in the run in to the election as well, as companies attempt to avoid being stung by the introduction of the Entrepreneurs’ Relief tax.

Next week at Agency Acceleration Day I’m Read full story ›

Source: The Drum