Earlier this week Goodway Group published a survey which tipped programmatic display ad prices to jump by as much as 20% over the next 12 months in a report entitled What’s Programmatic Costing You?
The report looked at some of the dynamics likely to alter the cost of display ads bought in such a way, with report authors noting that “it’s time to reset your pricing expectations”.
Report authors at Goodway Group have forecast that North American publishers taking advantage of improved yield optimization technologies such as the continued adoption of header bidding, plus a generic shift from Read full story ›
Source: The Drum
Industry News
