By Staff Writer

For some time, the marketing industry has been enamored with the term “storytelling”. Though noble in its pursuit of calling advertising something other than advertising, the term can fall short.

Certainly, brands can lend themselves to actual storytelling. Nike is a notable example of a brand that can weave a pretty interesting story. No matter what side of the fence you sit on, Dove has unearthed some inspiring gems that tell strong stories. And, more recently, Whiskas in Brazil shared the moving story of how a cat helped a severely autistic child. There Read full story ›

Source: The Drum