WhatsApp is experimenting with a new feature similar to Snapchat Stories as Facebook continues its push to drive video ad revenue across its owned platforms.
The new ‘Status’ feature allows users to share mood-setting pictures and videos overlaid with various custom elements such as emojis before the content disappears 24 hours later.
In the beta of the new feature users now have a tab called ‘Status’ which sits between ‘Chats’ and ‘Calls’. The new tab goes beyond the traditional status message and is an entirely additional channel aimed at encouraging users to share visual content with Read full story ›
Source: The Drum
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